Village Health Clubs & Spas: Watch this first:

Before you scroll, here's a quick message from us to you.

Project Mission

The goal is a thriving social media ecosystem that captures the energy of Village Health Clubs & Spas, grows their audience month over month, and turns followers into members. The Skorys Social team is thrilled to present this proposal.

Phoenix & Scottsdale's Premier Luxury Club

LUXURY FITNESS.
UNMATCHED
EXPERIENCE.

Village Health Clubs & Spas has built something rare: a luxury wellness community where members don't just work out, they belong. We're here to translate that energy into a social presence that attracts new members before they ever walk through the doors. Your club deserves a social brand as premium as your facilities.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

You're not just marketing to the public, you're also serving your existing members. Content must speak to both: the first-time visitor scrolling Instagram, and the member who lives in your facility. We build a feed that does both, one that grows your brand and keeps your community coming back month after month.

Brand Authority

We position Village Health Clubs & Spas as the defining luxury wellness brand in the Phoenix and Scottsdale market. The club people aspire to join before they ever visit.

Community Engagement

Real members, real moments. Content from group classes, spa days, court wins, and transformation milestones. Curated, branded, and amplified into content that makes every follower feel like they're missing out.

Membership Revenue

Every post is engineered to drive a specific outcome: follow, save, click, or book a tour. We connect social presence directly to the membership funnel your club depends on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
3
Carousel 1
4
5
6
Static Post 2
7
Story 1
8
Reel 2
9
Static Post 3
10
Carousel 2
11
12
13
Static Post 4
14
Story 2
15
Carousel 3
16
Static Post 5
17
Reel 3
18
19
20
Static Post 6
21
Story 3
22
Carousel 4
23
Static Post 7
24
Reel 4
25
26
27
Static Post 8
28
Story 4
30
Static Post 9
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Reel
@villageclubs
Is this the most luxurious health club in Arizona? ✨ full walkthrough 👇
Reel #5 Tuesday, April 29

Luxury Health Club
Walkthrough

Purpose
ICP Conversion & Membership Value

The ideal Village member is someone who values their health and expects a premium experience. Walkthrough content reaches exactly that person — they watch to the end, save it, and send it to a partner or friend. The format lets the facility sell itself, showing everything they get for their membership before they ever walk in the door.

Concept

Smooth, cinematic walkthrough of the full Village experience: world-class fitness floors, resort-style pools, spa and recovery facilities, tennis and pickleball courts, dining and lounge areas. Shot like a luxury brand video — aspirational music, clean transitions, on-screen text calling out each amenity. The goal is to make the viewer feel the value of every dollar of their membership and make non-members feel like they're missing out.

142K

142,000 views. 10,000 likes. Luxury facility walkthroughs convert.

High-end health club walkthrough content consistently reaches the exact audience that joins. We know how to build it for Village and replicate those results every month.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive New Memberships Through Aspiration

Show real members living the Village experience: classes, courts, spa, recovery. Make the lifestyle so visible and desirable that joining feels like the obvious next step.

2

Build Brand Authority as Phoenix and Scottsdale's Premium Club

Establish Village Health Clubs & Spas as the definitive luxury wellness destination. The brand members brag about and prospects search for first.

3

Create a Member-Driven Content Engine

Identify your most engaged members, capture their stories and transformations, and turn their experiences into branded content. The community becomes the marketing department.

4

Grow Social Following & Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what is actually working across your club locations.

5

Establish a Consistent Premium Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Village: luxury, welcoming, community-first. Consistent across all four locations.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather club goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to the Village Health Clubs & Spas member profile.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Village Health Clubs & Spas' community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, member spotlight programming, UGC conversion pathways, and measurable growth objectives. Built specifically around Village Health Clubs & Spas' four-location footprint.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: facility showcases, member spotlights, class highlights, wellness tips, and event promotions. Includes a tracking framework to monitor performance by category and optimize what is working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly, By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Facility tours, member transformation stories, class energy captures, spa and recovery showcases. You provide access and we do everything else.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Village Health Clubs & Spas · Q2 2026